Digital Signage Solutions – 4 Reasons Why You Need to Start Using a Digital Signage Solution

Nowadays, digital signage solutions are being exploited by a lot of business owners because it is offering a lot of advantages that you and your business can benefit from. However, there are still a lot of business owners who are not aware of the power behind digital solutions. This article was written with the intention of helping you learn more about digital signage solutions and the four reasons why you need to start using it for your business. Read this article if you want to outrank your competitors in terms of brand awareness and overall performance.

Here are the four reasons why you need to start using digital signage solutions:

  1. Modern and Impressive – when it comes to advertising, there is some kind of psychological effect if a company uses advanced technology when advertising. Although it is not proven, what do you think will your customers’ reaction be, if they saw two banner from two competing companies; static banners and digital signage solutions. Where do you think would people go? Exactly! They will check the one that uses a more advanced advertising platform.
  2. Interactive and Informative – now that we are in the Information Age, people are always going with the ones that can give them more information. If you are going to use digital signage solutions, you will be able to provide more content which can either be informative or persuasive. Both of these features are the reason why digital solutions are considered as the best advertising platform today.
  3. Convenient and Cost-Effective – unlike static banners that should be re-printed every now and then; digital signage solutions can easily be managed with a few clicks of a button. If you are going to use a player, you don’t have to worry about spending a lot of money just to change the information being shown on your boards. It also produces much better results, making it very cost-effective for all businesses of any size.
  4. Eco-, and Budget-Friendly – using digital solutions will save you from using toxic materials such as paint and plastics. The monitors that you will be using are made from fully-recyclable materials, which makes it very eco-friendly. Aside from this, it is also much cheaper compared to static banners. You can have your very own independent digital signage solution for as low as $300. You will also be able to save a lot of money in the long run, considering the fact that you don’t have to spend money when you need to change your banner.

What Do Leaders of Successful Businesses Do? And 7 Habits of Effective Leaders

What Do Leaders of Successful Businesses Do?

For a business to be successful, it must have a strong leader. Leadership can make or break a company. This is why public companies pay several million dollars for a new chief executive officer. Below are nine characteristics of successful business leaders. It is therefore important to ensure you are equipped to manage the situation in the best way possible.

Guy Kawasaki has given his opinions on how to handle this difficult process in his recently released book; “Reality Check”. We have summarised a few of his key tips below:

1. Have a positive attitude. Believe that your business is the best business in the world. Self-confidence leads to decisiveness and in particular, the ability to back your own judgment and to take risks. Be determined. Be persistent. Be resilient. Overcome setbacks. Do not dwell on past mistakes and learn from your errors.

2. Love what you do. Enjoy your work and the challenge it provides. Work should be fun, not merely something to be tolerated. Enthusiasm generates a hard work ethic and a passion which becomes part of the culture of your business.

3. Seek wealth creation. Aim to maximise your sales by increasing your prices, selling more to your existing customers or obtaining more customers either in your local area, in another state or in another country. Control your costs. Eliminate waste. Sell unproductive assets and discontinue unprofitable products. Know your business. Measure your marketing. Strategic partnerships with suppliers and customers can give your business greater flexibility and enable you to better manage your costs and maintain or increase your margins. Maintain your competitive advantage. Study your competitors’ assets, capabilities, marketing, costs and culture.

4. Delegate. It is impossible to do everything yourself. It is also unwise as it is more productive to get those with the appropriate skills to do appropriate tasks. The ability to get people with different skills to work as a team is a starting point for all successful businesses. Recruit high quality staff with complimentary skills and organise these people in the most efficient way. Motivate your staff and encourage them to think independently. Non-performing staff which don’t fit the culture of your business need to be replaced quickly because they can affect relationships with your customers and other staff members and ultimately the profitability of your business

5. Seek financial, marketing and legal advice. Have a vision and clear goals. These goals should include future income and the achievement of various tasks. A strategy to grow the business and a detailed business plan consisting of marketing and financial plans are important. Manage your growth at a rate that enables your cashflow to remain positive.

6. Concentrate on doing what you do best. Specialise. Focus on single industries rather than diversifying. Maintain your core business. Outsource non-core activities and functions. Dominate a niche market rather than attempt to serve a large number of markets.

7. Have systems in place. You need the business to run efficiently even if you are away from the office for 12 months. The best example of a company with efficient systems is McDonalds. Teenagers can run their outlets profitably and efficiently because appropriate systems are in place.

8. Worksmart. Success does not mean working 100 hours a week. Today, it is more likely to mean working 35 hours a week and spending time with our family and pursuing your leisure interests. Working smart is much more important than working hard. Spend time working ‘on’ your business and not ‘in’ your business. Seek continual improvement. This may mean more efficient procedures, better systems, better marketing or better cashflow.

9. Have a good support base. Hire staff you can rely on for advice. However, use discretion when listening to advice from others. Encourage training. Foster an attitude of continuous learning both for yourself and your staff. Have a mentor. Be a mentor to your senior staff. Read and attend seminars. Notice what others are doing.

7 Habits of Effective Leaders

EFFECTIVE LEADERSHIP IS something we need to focus on daily. It’s something that takes practice, questioning how well you’re doing, reassessing and best of all continuing to try!

Like any learning, watching others who are good at leading and following their example (otherwise known as R & D – rip off and duplicate) is a successful strategy to follow. So here are the habits of effective leaders:

Clarity of Vision (and ability to share that vision).
Healthy discontent for the present.
High standards of excellence.
A sense of urgency (operating at pace).
Strong commitment to implement.
Ability to eliminate likely distractions.
Build a strong team.

5 Ways Top Home Business Entrepreneurs Fight Procrastination

You ever go to bed at night exhausted from trying to figure out what the deal is with Lost? You were so bent on understanding this island of confusion that you started watching DVD’s of the first season to hopefully shed some light on this nonsensical cluster of darkness. Now, all this would be OK except that you were supposed to be working on your home business. It was, however, no fault of your own that the phone rang and the subject of Lost emerged innocently in the conversation. It was then completely logical to assume that you deserved a break and one episode wouldn’t hurt. Five hours later, it really made sense to get some rest and commit deeply to “making it all happen” tomorrow. Sound familiar? How much actually “happens” tomorrow? Usually not very much.

To be successful in home business today requires action. Though some people were just born with massive action, like the kids that started their own businesses at 9 and were millionaires before they graduated high school, most of us need to develop the skills for high productivity. Here are 5 things you can do right now to make yourself more productive and help guarantee success in your chosen home business today.

1. Be crystal clear about what you want- This may sound obvious but one of the primary reasons for procrastination is lack of clarity. If we aren’t sure about what we are doing or what we need to do next, we tend to do nothing. Write down your goals!

2. Start each day with a plan – now that you’ve got some goals, you should be able to sketch out a plan of how to achieve them. Back into it like this; Start with your primary goal and then figure out which tasks you’ll need to complete over the year (or the expected duration) to reach it. Then break down tasks over the next few months… you can change this as you go but its important to have a starting point. Now list the tasks for the next week. Now from what you have planned for the week, select the tasks for tomorrow. Simple… now follow your map.

3. Use the 80/20 rule – We all know that 20% of our actions typically counts for 80% of our results. Look at your activities and decide what the top 20% of them are and then commit to doing them before all else. NEVER do lower priority tasks before the more important ones.

4. What will happen if? – Think about every task you do before you do it and ask your self that question. “What will happen if I do this today? What will happen if I don’t?” Now compare it to the goal in your head. For instance, if the answer is that you will be less confused about Lost but tomorrow you’ll have twice as much work to do, you may want to go another route. Again, the key here is to be clear what you have to do and WHY you are doing it.

5. Do what Brian Tracy calls the ABC method – Simply put, this method allows you to prioritize your tasks to ensure that you take care of the most important tasks first. Look at your list of tasks and mark an “A” next to the tasks that, if not done, will have serious consequences. If you have a few, mark them “A-1, A-2, A-3” etc. “B” tasks are important but there is significantly less of a consequence if it’s not completed; returning some email and phone calls might be “B” tasks. As a general rule, don’t do a “B” task if an “A” task is left undone. “C” tasks are things that you’d like to do, but there really is no consequence at all if don’t; like if you missed lunch with a co-worker or another exciting discussion of Lost with your friend. “D” task are tasks you can delegate and should delegate if the option is open to you. “E” tasks don’t need to be done at all. Usually they are either no longer necessary or just something you’re in the habit of doing. Let them go.

Running a home business successfully requires a lot of self discipline and action… hopefully one or more of these tips will help you with your journey to success. I wish you prompt and timely success!

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