Characteristics of Successful Business Owners

Leadership, goals, priorities, dedication. Words such as these come to mind when thinking of the characteristics of successful business owners. In fact, success is not a science, it’s not a formula, and it’s certainly not easy to achieve. Some successful business owners may even contribute their success to luck. But when it comes to success, there seem to be particular characteristics that almost all successful business owners and entrepreneurs hold.

1. Set Challenging Yet Attainable Goals
Dream big, right? Well yes, but not too big. According to an article published on Businessmanagement.com, “It’s better to set attainable goals, don’t aim too high or too low. Setting overly lofty goals, can leave you overwhelmed and frustrated. Overly humble goals can leave you bored and uninspired. The key: finding something that’s just out of reach” Aside from creating attainable and challenging goals, successful business owners are sure to ask themselves, “Does this goal help the present reality?” By asking yourself this question, you can be sure to weed out goals that you don’t benefit from in the near future anyway.

2. Listen to Customers
While it’s difficult to please everyone that you do business with, successful business owners never forget that their customers are the blood of their business, and without them, they wouldn’t exist. Customers provide valuable information about the products and services they receive from you. After all, a customer’s voice and word of mouth is often more powerful than your own. The bottom line is this: Without customers, eventually there would be no company.

3. Never Stop Learning
Think of the most successful companies in the past few years: Apple, Target, and IBM. These companies have remained successful because they never stop learning about the latest trends in their industries. They provide their customers with exactly what they want and need. Staying up to date with the latest trends while remaining educated on the direction of your industry allows you to have a competitive advantage over the rest. Be sure that you subscribe to business journals published for your particular trade. Read the newspaper to find local events you may want to attend or sponsor to get your name out. Successful business owners never stop learning.

4. Diligence
Benjamin Franklin once said, “Diligence is the mother of good luck.” While those who contribute their success to the power of luck may disagree with this, diligence is a characteristic that is required no matter what kind of business you operate. Obviously, characteristics of successful business owners vary, but almost all of them have an idea, goal, or vision that they’ve nurtured from the beginning.

Expand Your Business Possibilities With Direct Email Marketing Software

Email marketing campaigns are no doubt a very good technique of being in contact with future and present customers. Though, they only work as specified if they are customized. You will be amazed to know that this does not automatically involve a lot of work; you can use the correct e-mail software to get the work done completely and with the least amount of disturbance.

Many professional organizations providing this service ensure that their customers will sure be in a situation to get the preferred popularity and their messages will not become unobserved by the receivers as scam. This is because they make use of productive and spam-free services and they ensure that the marketing message will directly go to the inbox of the intended recipient and making the marketing message to arrive at the suitable person is the first strong step in an email marketing strategy.

Actually, we would not be incorrect in telling that direct email marketing software is now element of every e-mail advertising campaign and businessmen employ it for the reason of mass email marketing. Furthermore, there is still some proportion of business society that does not think e-mail marketing software as worth using to the extent that its result with respect to drawing clients and increasing profit is concerned. They are of the view that such e-mails which are sent with the help of this marketing software are simply spam and do nothing as far as marketing your business is concerned.

The wonder of e-mail software is that you can use it not just to send out your newsletters and offers, but you can also check their efficiency.

The correct software will have the following elements:

1. Several fascinating templates: The email newsletters that you send out must have a proficient look otherwise the people who go through them will not be influenced. If you are provided with a collection of more than hundred templates then you will easily be able to send out splendid newsletters every time.

2. Uncomplicated personalization: The templates should have abundant custom fields so that you can insert as much unique data as required. Your customers will answer better to e-mail marketing campaigns if the messages are addressed directly to them.

3. Incorporation with social media: It is a big mistake to escape social media in your marketing strategy because this is where you will be able to communicate best with your customers.

4. Record management: You will need to send messages to definite sections of your customers from time to time. Your direct email marketing software should allow you to separate your list into different data sections so that you can mail them individually.

5. Self regulating campaigns: You must be able to set up your newsletters to go certainly based upon your requirements. Definite messages should be sent out on particular days of the week. You can also have e-mails to be delivered on customer’s birthdays or wedding anniversaries.

Before going in for direct email marketing software, it is necessary to be clear about what your recent needs are, and what your potential requirements are assumed to be and also to get in touch with other organizations in the related line of business to notice what their experience has been with different e-mail software. If an email marketing company offers you a free trial take them and seek a few other free trials as well. These trials will help you select “what is the most appropriate product for you”? Go through the reviews of different software programs, this will give you a good hint of the aptness of the software product that you want.

Successful Business Career Building Flows from Building a Successful Business

Successful business career building goes hand in hand with successful business building. Research and analysis demonstrate that four key elements underpin highly successful businesses. Top performing business people know how critical it is for them to pay careful attention to these four fundamental elements from inception through the lifetime of their business.

Regardless of whether the business is a multi-national corporation or a sole proprietorship, these four key elements must be present and properly formulated to ensure their business success. Just as when building a house, whether it is a luxury home or a small cottage, we pay careful attention to the picture in our mind’s eye of the end result that we want, so it is with creating a business. The key undamentals apply.

The four key elements that underpin highly successful businesses and business careers are:

Element One – Clearly Articulated Mission, Vision & Values

Successful businesses have well thought through and clearly articulated Mission, Vision and Values statements. These statements are the visible expression of the “heart and soul” of the business. They point to the business’s aspirations in all of its activities and the way its people are expected to conduct their affairs in relation to each other and to customers. This vital element aligns strategy with leadership and customers.

The words in these statements are not mere platitudes that hang on an office wall for decorative purposes. Successful businesses use these shared understandings to capture the purpose, direction and expectations of how their business is to be conducted. When implemented correctly, they create value-based, dynamic, customer-focused cultures that deliver excellence across the board.

People in high performing, successful companies live their Mission, Vision and Values and drive them into the very fabric of everything that their organization says and does.

Element Two – Strategy Formulation & Business Planning

Strategy formulation is the framework of choices that successful businesses implement to achieve their Mission and Vision. Strategic thinking ensures leaders understand the nature of the business that they are in and precisely where they are headed.

Once they have decided the critical issues that need to be addressed through this process, they create the Strategic Business Plan. This plan ensures that the business is built and operates in the manner that was envisaged and intended.

Element Three – Leadership Development

Successful businesses develop their leaders in a particular way. They ensure that their personal business career building and development is aligned to the Mission, Vision and Values of the organization, that it is part of the strategic agenda and that it focuses on customer need.

As a result of this type of leadership development, leaders in successful businesses are highly self-aware. They are conscious of the impact that they are having on others, and they get results. Such leaders continually build the business and the people around them for the future.

Element Four – Common Tools for Problem Resolution & Decision-Making

Successful businesses adopt common and systematic thinking processes and tools that can be used across the three streams of thinking in organizational life, namely strategy, operations and continuous improvement.

Having a common set of thinking tools that are used by everyone in an organization builds speed in the flow of information and ensures that problems, issues of concern and decisions are visible, rational, collaborative, traceable and conscious. Because they have these tool sets and processes in place, successful businesses think quickly, adapt and innovate.

So, in summary, all successful business career building begins with building a successful business. The four fundamental elements that must be in place for a successful business are:

– Mission, Vision and Values – a shared view of the purpose of the business.

– Strategy Formulation – understanding the nature and direction of the business.

– Leadership Development – building for the future of the business.

– Problem Resolution and Decision-Making Capabilities – building effectiveness and speed into the thinking and decision-making of the business.

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