Secret – Successful Business Teams Are Not Built Playing Golf

When I used to work in corporate America we used to have team building exercises during our meetings. These exercises were considered to be so important by upper management that they were mandated into every meeting. The goal was to bring the teams together so that they executed the plans with a sense of purpose; the team would rise or fall as a collective.

In my experience the team building exercises usually consisted of golf, bowling, or another event that was a “team event” in name only. The sports chosen were usually embraced by an enthusiastic few leaving the others bored and unengaged. The end result was a shared experience, but not one that built a strong team ready to seize opportunities and overcome obstacles. Instead a team in name only was built.

The Secret Trait To Successful Business Teams
Successful teams – in sports, business, the military, etc. – share one common trait or gene: they care about the other teammates’ success. Individuals who are part of successful teams know that their goals, desires, and dreams can only be achieved if they help the rest of team meet succeed. Everyone possess this gene/trait inside of himself or herself, it just has to be tapped.

How successful teams achieve this bond is through a shared collective experience. This collective experience is one that demonstrates to the other teammates the strengths and weaknesses of the individual members. Typically everyone starts at the same level of knowledge – there are no ringers – and the team faces unknown challenges that they must work together to overcome. In the military it is the initial training and common shared misery of the mud, lack of sleep, and obstacle course.

3 Ways You Can Tap The Common Experience Gene
In business your team most likely is not going to go running through mud or climbing over obstacles to get their shared experience. Then again… why not?

Golf does not build a successful team. In fact most individual skills – while learned and/or experienced in a group setting – do not build successful teams. Only events that make individuals work together, learn together, and overcome obstacles together will build stronger teams.

So the next time you are planning a team building exercise for your business meeting, why not give these a try:

  • Learn A New Skill. Whatever you choose as the new skill should have practical applications and if done improperly real consequences. A great one is learning how cook as a group, which involves communication, delegation, teamwork, chain of command, and listening skills. Sure you might have a budding gourmet chef in your team, but the reality is that most people only know the basics. The goal is to cook a meal for everyone. Get it right and you’ve got good food. Get it wrong and well…

  • Overcome A Problem With Many Possible Answers. These exercises usually have a stated goal and limited resources to achieve it. While there might be one best solution, there are many other solutions that could possibly work. A particular exercise I enjoyed was building a boat out of cardboard and duct tape. To be successful the boat had to pass a strength test on dry land first and then go around a buoy and back in the water: all under a time pressure. Teams that prioritized tasks, discussed possible designs, and staffed their boats correctly made it. Others that did not sank.

  • Scavenger Hunt. Break your team into smaller groups making sure to split apart any cliques you may have. What makes this a great exercise is the element of time pressure, getting everything correct on the list, and great stories everyone will have when they return about their successes and failures during their hunt. If built correctly a great scavenger hunt will have goals that will force everyone to stretch him or herself to achieve them.

Put Down The Clubs And Build Teams
What is great about the exercises above is they require your teams to work together to succeed. One person alone cannot do everything. Success means that everyone has to work together as a team.

While you may learn more about the three other chaps in your foursome on the golf course, in the end it is the individual who must swing the club or make the putt. It does not take a team to overcome the sand trap. Therefore the opportunity to build that common bond, to unlock the gene that brings teams together, is never to be had on the golf course.

What are some other events you have done that help build stronger teams?

Digital Signage Solutions – 4 Reasons Why You Need to Start Using a Digital Signage Solution

Nowadays, digital signage solutions are being exploited by a lot of business owners because it is offering a lot of advantages that you and your business can benefit from. However, there are still a lot of business owners who are not aware of the power behind digital solutions. This article was written with the intention of helping you learn more about digital signage solutions and the four reasons why you need to start using it for your business. Read this article if you want to outrank your competitors in terms of brand awareness and overall performance.

Here are the four reasons why you need to start using digital signage solutions:

  1. Modern and Impressive – when it comes to advertising, there is some kind of psychological effect if a company uses advanced technology when advertising. Although it is not proven, what do you think will your customers’ reaction be, if they saw two banner from two competing companies; static banners and digital signage solutions. Where do you think would people go? Exactly! They will check the one that uses a more advanced advertising platform.
  2. Interactive and Informative – now that we are in the Information Age, people are always going with the ones that can give them more information. If you are going to use digital signage solutions, you will be able to provide more content which can either be informative or persuasive. Both of these features are the reason why digital solutions are considered as the best advertising platform today.
  3. Convenient and Cost-Effective – unlike static banners that should be re-printed every now and then; digital signage solutions can easily be managed with a few clicks of a button. If you are going to use a player, you don’t have to worry about spending a lot of money just to change the information being shown on your boards. It also produces much better results, making it very cost-effective for all businesses of any size.
  4. Eco-, and Budget-Friendly – using digital solutions will save you from using toxic materials such as paint and plastics. The monitors that you will be using are made from fully-recyclable materials, which makes it very eco-friendly. Aside from this, it is also much cheaper compared to static banners. You can have your very own independent digital signage solution for as low as $300. You will also be able to save a lot of money in the long run, considering the fact that you don’t have to spend money when you need to change your banner.

Online Marketing: King Of Business Marketing Strategies At Present

Business entails a lot of marketing strategies. Business marketing implies any plan and activity that is associated to the acquisition of sales over and above the invested money or capital. And this is what we call as profit, which serves as the core of every business endeavor.

The present generation has a transition when it comes to marketing application in every business. Since internet has been widely used, most businessmen have practiced the so-called ‘online marketing.’ The question now is: how does this marketing strategy realizes the promise of every business profit which is to amass profit for the business owner? The answer is emphasized one by one in the following elucidations:

1. The use of internet implies greater market to hit. Based on the recent survey of the United Nations, there are already more than 2 billion people worldwide who are hooked to use this World Wide Web. The reasons of usage are numerous, from communication to finding friends and new acquaintances. With this figure at hand, it might be legitimate to consider that internet could be an effective medium to hit the greater number of people for a particular business.

2. The presence of social networking sites plays a vital role not just for socialization purpose but also for economic drive. Today, people are addicted in Facebook, Twitter and Google +. Try to imagine a figure that constitutes hundreds of millions of people who are using FB alone in the whole wide world. Hence, applying social media strategies in relation to internet marketing might bring a substantial impact to business.

3. The popularity of search engine optimization (SEO) contributes positive benefits for most businessmen worldwide. Here’s the thing. When internet had surfaced several years back, different business websites have been created to showcase products and services online. Then, SEO has co-existed to aid the businessmen to rank their websites in the search engines like Google and Yahoo.

4. Online writing plays an important role in promoting the business products and services in the internet. Both off-page and on-page articles have become popular to push business online. In addition, people have learned to write blogs favorable to specific business websites. And when there’s a need to produce newsworthy articles, some writers are tasked to write and submit press releases with focus on business launching and promotion via online.

5. The usefulness of communication online tools like e-mail has a greater value in business. Today, all businessmen use email as a way to relay communications to other partners and clients. This brings positive impact as the communication is done instantaneously.

6. Most people have reckoned the internet as a source of workable remedies. The consumers and users of products and services would tend to use for instance the search engines when they’re in need for something.

The trajectory is going towards an upward direction. As the number of internet users increases, the feasibility of every business that employs internet marketing also increases.Simply put, online marketing is the king of all business marketing strategies at present.

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